Our Mission
At Waffle, our mission is to simplify how people access, pay, and identify themselves — anywhere in the world. We help banks, transportation companies, retailers, schools, and enterprises bring credit cards, loyalty programs, boarding passes, and digital keys into Apple Wallet and Google Wallet seamlessly.
How It Started
Waffle was founded with a simple idea: digital wallets are more than a payment tool — they are the new gateway to identity, access, and loyalty. Our founders, based in the U.S. and Mexico, envisioned a single platform that allows organizations to deploy and manage all types of digital passes securely and efficiently.
Today, Waffle combines fintech innovation, strong security practices, and user-centered design to help companies modernize customer experiences without complexity.
Established in the U.S. and Mexico
With offices and teams in both the United States and Mexico, Waffle operates as a truly North American company. This dual presence enables us to collaborate with global partners while maintaining cultural and operational agility.
🇺🇸 United States
Waffle LLC — Austin HQ
Austin, Texas
🇲🇽 Mexico
Waffle LATAM — Operations Office
Monterrey, Nuevo León
What We Believe In
💡 Innovation
We experiment, iterate, and build with curiosity to stay ahead of global fintech and identity trends.
🤝 Transparency
We operate with openness — from product design to partnerships — to build lasting trust with users and clients.
🔒 Security
We design every process and API with security as the foundation — ensuring protection at every transaction.
Building the Future of Digital Access
Whether it’s enabling seamless boarding, digital student IDs, or contactless payments, Waffle empowers businesses to connect the physical and digital worlds — securely and instantly.
Join Our Team