Privacy Policy

At Waffle LLC, we value your privacy. This policy explains how we collect, use, and protect your personal data when you use our products and services.

Last updated: October 2025

This Privacy Policy (“Policy”) describes how Waffle LLC (“Waffle”, “we”, “our”, or “us”) collects, uses, stores, and protects your personal information when you interact with our website, platform, APIs, or related services (collectively, the “Services”).

1. Information We Collect

We may collect the following types of information when you use our Services:

  • Personal information: Name, email address, company name, phone number, and billing information.
  • Technical data: IP address, browser type, operating system, and device identifiers.
  • Usage data: Information about how you interact with our Services, including pages visited and features used.
  • Payment data: When applicable, limited payment details for processing transactions (handled securely via trusted third parties).

2. How We Use Your Information

We use your information to:

  • Provide, operate, and improve our Services.
  • Respond to inquiries and offer customer support.
  • Process payments and manage billing.
  • Send product updates, newsletters, or service notifications.
  • Ensure compliance with legal obligations and prevent fraud.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using personal information depends on the data and the context in which it is collected. Waffle may process your data because:

  • You have given us consent to do so.
  • We need to fulfill a contract with you.
  • Processing is in our legitimate business interests.
  • We must comply with legal obligations.

4. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law or regulation.

5. Data Sharing and Disclosure

We do not sell or rent your personal data. We may share limited information with trusted third parties that assist us in providing the Services, such as:

  • Payment processors and cloud service providers.
  • Legal, accounting, or regulatory authorities when required by law.
  • Analytics or email delivery platforms (e.g., Google Analytics, SendGrid).

All third parties are contractually obligated to protect your information and use it only for the purposes we specify.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality, analyze traffic, and personalize content. You can modify your cookie preferences through your browser settings.

7. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.
  • Withdraw consent at any time (where applicable).
  • Request data portability.
  • Object to or restrict certain processing activities.

To exercise these rights, contact us at privacy@itsthewaffle.com.

9. International Data Transfers

Waffle LLC operates primarily in the United States. If you are located outside the U.S., your data may be transferred and processed in countries that may not provide the same level of data protection as your home country.

10. Data Processing Addendum (DPA)

For enterprise customers, Waffle provides a Data Processing Addendum (“DPA”) that outlines each party’s responsibilities under applicable privacy laws, including the GDPR. This DPA becomes part of our contractual agreement with customers who process personal data through our platform.

11. Privacy Notice for EU Users (GDPR)

If you are an EU or EEA resident, Waffle acts as a Data Controller for personal data collected directly from you, and as a Data Processor when handling data on behalf of our customers. EU users may contact our Data Protection Officer (DPO) for privacy-related inquiries at:

privacy@itsthewaffle.com
Subject: Data Protection Officer – EU Inquiry

12. Updates to This Policy

We may revise this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date. Continued use of the Services after changes are made constitutes acceptance of the updated Policy.

13. Contact Information

For questions or concerns about this Privacy Policy, please contact us at:

Waffle LLC
Autin, TX, United States
privacy@itsthewaffle.com