Digitalize Your Loyalty Programs with Waffle
We help brands, retailers, and service providers bring their loyalty cards, memberships, and rewards into Apple Wallet and Google Wallet, letting customers earn, redeem, and connect — all from their phones.
Loyalty & Reward Cards
Store loyalty cards, discount cards and points cards. If an account related to a loyalty card carries a points balance and/or a tier, the pass can be updated to display the current balance and tier in real time.
With Waffle, passes sync automatically as users earn or redeem points. You also get access to detailed analytics — tracking active passes, redemptions, engagement, and balance changes to optimize your loyalty strategy.
Memberships & Identity Cards
Gym memberships, identity cards, and other types of membership passes can all be digitized with Waffle. Each pass typically includes a member profile image and can be used multiple times to check in, earn points, redeem rewards, and check out seamlessly.
Passes can automatically update to reflect membership status, renewal dates, or earned benefits. Administrators can monitor active memberships, usage frequency, and customer engagement directly through Waffle Analytics.
Coupons
Offer discounts and promotions directly in Apple Wallet and Google Wallet. Passes update automatically when redeemed or replaced with new offers.
Waffle tracks redemptions and engagement, giving you real-time insights into campaign performance.
Gift Cards
Let customers buy, send, and store gift cards in their wallet. Balances update automatically after each use, keeping everything in sync.
With Waffle, you can track redemptions and analyze performance in real time.
Insurance & Policy Cards
Serves as proof of enrollment or active status in an insurance policy. Each digital pass may include information like policy number, type of coverage, effective date, and contact details for easy access.
Typically used for health insurance, but can also support other types of policies. With Waffle, details stay up to date and insurers gain analytics on policy usage and engagement.
Business Cards
Replace printed cards with smart digital passes that store contact information, company details, and social links — all accessible with a tap.
With Waffle, business cards stay up to date automatically, reflecting new roles, phone numbers, or company data in real time.
Boost Your Loyalty & Rewards Experience
Bring your loyalty programs, memberships, and gift cards into Apple Wallet and Google Wallet. Create seamless digital experiences that drive engagement and retention — powered by Waffle.